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New arrivals flying in the door! New Balance, Stanley, Francie, Gramicci, Kowtow and More!
New arrivals flying in the door! New Balance, Stanley, Francie, Gramicci, Kowtow and More!
 

this is never that

Starting with humble beginnings thisisneverthat was founded in Seoul in 2010 by three friends, Nadan Cho, Jonkyu Choi, and Inwook Park. Their vision was to create a brand that captured the essence of street cultures that they had experienced having lived outside of Seoul, residing in cities like London and New York, the brand’s co-founders were naturally drawn to creating an aesthetic that represents global streetwear aesthetics while creating their own uniquely Korean identity.

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