ASICS

ASICS, an acronym for the Latin expression "Anima Sana In Corpore Sano" ("You should pray for a healthy mind in a healthy body"), a quote from the Roman satirist Juvenal. The proverb is suggested to founder Mr. Onitsuka by a wartime friend offering business advice. The words make a deep impression on Mr. Onitsuka, inspiring his dedication to making athletic shoes to nurture young people through sports. These days Asics makes some of the hottest sneakers in the game.