Co-directed and founded in 2002 by Karl-Oskar Olsen and Brian SS Jensen, Wood Wood is a contemporary fashion and lifestyle brand based in Copenhagen, Denmark. Both founders grew up in an era of graffiti covered walls and 90s street culture, inspiring their mix high fashion, sports and streetwear with youth culture, art and music, creating the best possible product balanced between style and function. Best described as Contemporary Streetwear, Wood Wood has looked beyond just fashion and is making its mark with a strong sports component, combined with the brand's ability to move up and down the fashion spectrum.
