Thisisneverthat was founded in Seoul in 2010 by three friends, Nadan Cho, Jonkyu Choi, and Inwook Park. Their vision was to create a brand that captured the essence of street cultures that they had experienced having lived outside of Seoul, residing in cities like London and New York, the brand’s co-founders were naturally drawn to creating an aesthetic that represents global streetwear aesthetics while creating their own uniquely Korean identity.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"supports_subs":false,"supports_def_opts":false,"name":"paypal","wallet_params":{"shopId":7394623,"countryCode":"NZ","merchantName":"Infinite Definite","phoneRequired":false,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":false,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"merchantId":"ZKDJBSPX37DWN","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=NZD\u0026locale=en_US\u0026client-id=AexZEtAxk09Ncgj6FSWFFyGKbxxAZ_LTyJ2DPdJWl1YUlecinmc5AfIaRF2qYjWlusWahlzz6SVkY5Ci\u0026merchant-id=ZKDJBSPX37DWN\u0026intent=authorize"}}]" access-token="8a65cd29d682c2d0593a3fd06185801f" buyer-country="NZ" buyer-locale="en" buyer-currency="NZD" shop-id="7394623" cart-id="768b6c8af691f9cc3ce9885067ed407c" enabled-flags="["ce346acf","c0874428"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true" data-consent-type="subscription"> One or more of the items in your cart is a deferred, subscription, or recurring purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>
