Thisisneverthat was founded in Seoul in 2010 by three friends, Nadan Cho, Jonkyu Choi, and Inwook Park. Their vision was to create a brand that captured the essence of street cultures that they had experienced having lived outside of Seoul, residing in cities like London and New York, the brand’s co-founders were naturally drawn to creating an aesthetic that represents global streetwear aesthetics while creating their own uniquely Korean identity.
Thisisneverthat Faded THAT 2010 Hoodie - Black A laidback essential from thisisneverthat, the Faded 2010 Hoodie lands in a relaxed fit and a heavy ...
View full details
Thisisneverthat T-Logo L/S Tee - Dark GreyThe T-Logo L/S Tee in Dark Grey brings classic streetwear energy in a comfy long sleeve cut. Crafted from...
View full details
Thisisneverthat Overdyed That Cap - Black The Overdyed That Cap brings a worn-in finish to a classic silhouette. Made from cotton with a garment-dy...
View full details
