Be Yourself, Be Different, Be Kind, Be Respectful, Be Strong, BeWider.
Inspired by the 90’s, the freedom of the dance scene and the individual creativity of street fashion, a new denim brand has been born.
Based in Stockholm, Sweden with a degree from Central Saint Martins and after 10 years as a designer at Weekday and Cheap Monday, Peter Jansson starts his own denim brand BeWider, a mono-product brand.
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